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And welcome back to Pastor Plex Podcast.
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I'm your host, Pastor Plex, and I've got none other than Jake Ridley of Ridley Wealth Financial Management with me today.
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And also, you may not know this.
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He is a member of the board of the Association of Hill Country Church.
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That's right, friend of the show.
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That's right.
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Like this is a big deal.
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So to have uh a board member here who loves God, uh, loves people and wants to see more churches planted.
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So I'm gonna have to ask about that first because we have a lot of you know, association of Hill Country Church members out there in our listening audience.
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Absolutely.
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Just begging for more information on what's going on in the association.
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So, what can you tell us the latest and greatest for Association World?
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Well, first, I'm just getting my feet under my feet under me.
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Yeah, I've been there four or five months now.
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And um, yeah, love serving on the board.
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Um, I just became the treasurer.
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Okay.
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So really exciting stuff happening at the uh at the board, um, at the association.
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But um, but yeah, loving it, love church planning.
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Um, you know, saw firsthand the impact of you were an elder at uh the well.
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At the well, yep.
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That's so good.
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And so love being a part of that and continuing that and helping with that and um facilitating that.
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Yeah.
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All right.
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So let's get into just for a sec, um, Ridley Wealth Management.
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Tell me like what got you to a place where you're because you used to do our books.
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I saw it.
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If you didn't know this, listen to the audience, Jake Ridley managed the books of Wells Branch Community Church at one time until he fired us.
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We cut checks for goats and motorcycles.
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Listen, we had the largest goat farm in all of East Africa, and that was a bit much, I think, for any normal uh.
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We're not cutting checks for goats and motorcycles.
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That's when it said.
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Yeah, but you know that fueled church planting and beyond, which is wild.
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Anyway, all right.
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So after you fired us, you stayed on with uh church biz, and then what tell me what happened?
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Yeah, so um, so I got my CFP, certified financial planning.
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How hard is it to get a CFP?
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I mean, it's so hard, it's super hard.
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Uh no, it's not that bad.
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It requires a good bit of studying.
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Um is there like different levels?
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Like, is there like level one CFP?
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Um well, there's classes.
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So there's like six classes, I think, that you have to take.
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Yeah.
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And then you have to pass an exam.
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Um, and then you've got to have like all online of experience.
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No, I actually did half of it at UT.
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Oh, wow.
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And then half of it online just to kind of speed it up.
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Yeah, yeah.
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Um, but but yeah, then you have to have two to three years of experience to CPA.
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What do they count as experience?
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Working, doing actual personal financial planning with individuals.
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So do you have to have like a mentor or like a supervisor that works with you?
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So you go off on your own and you do it for like three years.
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Um, and then if you're working under another CFP, I think it's two, or that's the way it was when I was So like let's say I know this is seems like a random thing, but I have a lot of people who fancy themselves as financial uh gurus.
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So how what's you know about yourself?
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Yeah, well, you know, maybe, you know, maybe I like I'm just gonna get work on no hypothetically.
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Hypothetically, no, how how how long?
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So about three years from zero to financial.
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Yeah, it was like two, yeah, it was like three years from I didn't hadn't taken a class to I got my CFP.
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Yeah.
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So yeah.
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All right.
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So obviously you're you've been a Christian this whole time.
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But when you went, hey, I'm doing bookkeeping, I want to have my own wealth management.
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Is that kind of like everybody's dream in bookkeeping?
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To kind of be like I'm gonna be my own.
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I don't think so.
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It's kind of a different so bookkeeping is more like CPA, yeah, like accounting work.
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And so it's not really uh you're not talking stocks and no, I'm thinking a little bit just because state planning pastors see you working with money and they think you have all the money, like the only person they can go to.
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Yeah, like please, I don't know.
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Kind of stuff.
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Um, but I'd always wanted to get into personal finance.
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I just didn't know like how to.
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Right.
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And so so yeah, so it was a desire of mine for sure, though.
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Okay, so what but you were like, we're gonna make this thing all about faith.
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And like how that was had was there an example of that that you saw that you're like, or was there a non-example of that?
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So um there has to be someone else other than Dave Ramsey out there.
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Is that exactly well?
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Ron Blue was the Dave Ramsey before Dave Ramsey.
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Okay.
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He was a Christian finance guy.
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Um, and so yeah, so I've been doing it for the last nine, almost ten years, and um, you know, wasn't working with, you know, a faith-centered company, which wasn't bad.
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It just wasn't explicit explicitly Christian.
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Right, right.
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Um, but the more I did it and the more I worked with Christians, um, the more I just became convinced you can't really do this without bringing and integrating faith into the financial planning process.
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And so there's a reason the Bible talks about money, you know, so much, um, because it has unique temptation, unique um just weight that that you feel that you have um when when you're managing money.
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And so so that's where I started my own firm was to incorporate faith into the whole wealth management, you know, process.
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Okay.
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So then you were talking earlier about this, so I really want to kind of go into it.
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You you were sharing that most people give more at the end of their life than they did their entire like natural giving life.
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So yeah, so you could put your church or charity in your will or even as a beneficiary designation, which is fine and great.
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Um, but the studies show that the gift that you make when you die, meaning it's left to the church or left to charity, is ten to a hundred times larger than what people gave when they were alive, like their annual gift.
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And so what that means is most people are waiting until they die to be charitable and be generous, right?
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Which we were talking earlier is to me a sad right.
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Yeah, let's talk about that because it what's the get me behind the mindset of like of that person.
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Yeah.
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It seems like they're not being very faithful, I mean like full of faith.
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Totally.
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I think they're scared.
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Um you know, JP Morgan did a study, they do a study every year, and it shows the spending of retirees and every every other expense, travel, um, you know, eating out, like everything decreases the closer you get to the end of your life.
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Oh, wow.
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But there are two expenses that increase.
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One is health care, that one's pretty obvious, and then the other one is charitable giving.
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And so I take that to say people wait until they finally are convinced they're not gonna run out of money, right?
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And then they're and then they're generous.
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And so there's some that wait until the end of their life, right?
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And it gives it gets given through their will beneficiary designations.
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Um, but most people are scared of running out of money, no matter how much money you have.
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Like most people are scared to run out of money.
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Okay, so it's essentially I'm thinking of I don't know, is it Luke uh 12, the parable of the rich fool?
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Like, I know what I'll do, I'll build bigger barns.
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You fool.
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You don't know what, yeah, you know, you're someone else is gonna get all the stuff that you saved up.
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Yeah, totally.
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And so if this is act literally like that, but at least they plan for it.
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So yeah, so it's so that same study, it's it's kind of ironic.
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So the same study says that hey, when people put a church or a charity in their will, that their actual current giving doubles.
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And so it's because they hadn't thought about it, right?
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So they start thinking about it and they become more intentional with it.
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So it's kind of ironic that like the way that you can increase your giving is by putting a church or what whoever in in your will, and it kind of gets it in front of mind.
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Um okay, that's that's well, hold on.
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I think you almost need to say that again.
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That's that's wild.
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So, for example, let's say the church did a, hey, we will pay for everybody here to have you do your estate planning.
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Yeah, just the mere act of that, they're like, huh, I never asked.
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This is like you're gonna actually have the people probably that have never given, yeah, just because they're looking at it and you probably ask the question, okay, yeah.
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So uh how much do you want to leave to your church?
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And they would be like, Oh yeah, I didn't even think about it.
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Is that kind of how that goes?
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Yeah, most people don't even know, or a lot of people don't even know that you can do that.
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Yeah.
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And so when they do that, it gets them thinking about, oh shoot, like I'm reminded to give to Wells Branch Church, you know, or whatever church.
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So tell me about this then.
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I this is just me just being unbelievably nosy into all your uh clients' lives.
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Uh, but what is about the what percentage are most of the people, and maybe you might be dealing with faith-filled people that are love Jesus all the way, but what what percentage that do most people give that you sort of run into?
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Yeah, most are around 10% that I work with.
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But the stats, I mean, you probably know the stats.
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They're like three.
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It's like yeah, it's like a quarter of people that give tithe.
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Right.
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Right.
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And so that's the minority.
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You know, it's probably 50 to 60 percent of members give anything.
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Right.
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And then, you know, a minority of those, 20 to 30 percent, actually tithe.
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I think what's really encouraging to me is that you're dealing with, you know, you're uh faith, I don't know, faith-based, is that way to put it?
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Faith-based wealth management.
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And so in, I don't know, implicit or within that is people are gonna have some sort of charitable understanding that they're already in involved with.
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So that's as a as a pastor, that's super encouraging.
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Totally.
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That like, hey, people are doing this.
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Because I think sometimes as a pastor, I hear all I hear is like, you know, most of your church probably gives like two percent, and so blah, blah, blah.
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And I'm like, no, I think actually people are being super generous.
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And I think that's a mis, yeah.
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I think that's a misconception that that um most Christians are greedy.
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Yeah.
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Like, I mean, you listen to it.
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You know, I'll bet you the most generous whatever.
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I think that's why people don't talk about it.
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Right.
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It's because like that's why it's so hard to get people to talk about it, is because there's just this whole guilt, you know, around money, and money is bad.
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Right.
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And and it's bad to have it, and you're probably not being generous, right?
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Because you should feel guilty all the time.
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So you should feel guilty all the time.
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And really giving is just a means to like satisfy your guilt.
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It's not really done in joy and joy.
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Okay.
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So talk to me.
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How do how do you let's I I'm sure you've had to run across somebody who like, I love Jesus, yes, I do.
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Hey, come do my wealth management.
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And you go, it looks like like how what was the talk, what would the conversation look like?
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Yeah, it starts with, I mean, it's like any other relationship.
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Like, you don't start out of the gate with like our first conversation is hey, you're not giving anything, right?
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Like it looks like I see your tax return.
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And um, and so it doesn't really happen like that, it just happens over time, like any other relationship.
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Yeah and it can even start with you bring up, you know, some type of um, you know, tax advantaged way to give, some technique.
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And so that opens the door to talk about it.
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Um but I don't know, it just kind of comes naturally.
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And I mean, that's part of why I started my firm is those are the types of clients that I like to work with, um, are not the ones that I'm having to twist their arm to give.
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It's just they naturally want to.
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Is there anybody that you have to like hey?
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Listen, I love the fact that you love your church or this organization, but I just from I know we believe in Jesus and I'm all for that, but it looks like you're gonna run out of money here.
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Like, has there ever been a time where you've had to do that with somebody?
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Yeah, I mean, not because of giving.
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Yeah, but yeah, I've had conversations.
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It's not because of giving, it's because of like, hey, you're really just you're eating out every day.
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Yeah, totally.
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They'll be spending too much money or are I mean, that's usually it.
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Like they're just spending more money.
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What do usually people spend too much money on?
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What retirement.
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So I'm just thinking of one cup.
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So it doesn't happen often.
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So it's usually the other way around.
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That's that's another kind of myth.
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Oh, okay.
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Is that you know, most people don't, I've never seen anybody run out of money in retirement.
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Oh, that's wild.
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Wow.
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Most people Well, that mo either A, it could so this could be you just you know not giving yourself enough credit.
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Like it could be because you're their financial advisor.
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That's probably the reason.
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Let's be honest.
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I mean, if you're if you're if like I've never had a client run out of money, I mean that is my job is to help that.
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But even like studies, like nobody really ever runs out.
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I mean, I I'd say that.
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I'm I'm sure there are people that run out of money, right?
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But most people that I work with in most of the studies that I see, like most people underspend.
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Like most people will spend like two percent of their portfolio a year, like if left to themselves.
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Oh and you know, a rough rule of thumb is like four percent to six percent.
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And so that's double to triple of what you could So most people are like, hey, I save this money up for my retirement.
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I'm re and then they're like, I can't spend it.
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I can't spend it because what if I run out?
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What if I run out?
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Yeah.
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So you've developed that muscle your whole life.
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Save, save, save.
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So now you just need to develop a spend that's so yes, you don't have a muscle to spend, right?
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That is gotta develop that.
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And so that's honestly what I spend a lot of my time.
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Convincing people to go spend money.
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Hey, you can spend money, like go out and like I spoke with a couple last week.
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Um, it was like he really wants a Ford Bronco, and they have the means to make cash and buy a Ford Bronco, and it doesn't do anything to their plan.
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Um, but they grew up um very frugal and just can't do it.
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And so I was like, well, just go to Turo and like rent a Bronco and see if you like a Bronco, like just try to move the needle a little bit to you know, spend some of the money that you have because you have plenty of of money.
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And so that's usually the way the conversations go is is most people don't realize how well off they are.
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Yeah, they don't realize how much they can save.
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Okay, so I know this is probably way down the line, but like how this and I'm sure you get asked this all the time.
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How much do I need to save?
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You know, like what's the magic number?
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Especially now, and I and obviously that's different on what's your standard of living and the whatever, whatever.
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But like, what's your general rule of thumb?
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So I actually built a calculator for this.